eBay, in a startling, unforeseen move, pulled their entire advertising budget from Google’s U.S. network. eBay ads will no longer be shown in Google’s AdSense program. It us unknown how this will effect AdSense publisher earnings.
The removal of all eBay advertising from Google began when Google attempted to crash eBay’s user conference, in Boston, this week. eBay is holding their annual user conference, this week, in Boston. Google, in an effort to promote their Google Checkout program, unveiled plans for the Google Checkout Freedom Party. The event was intended to try to convince eBay – via lobby from eBay users – to start accepting Google’s Checkout, a direct rival of eBay-owned PayPal (eBay has banned Google Checkout from their system, stating that it has yet to prove itself in fraud protection). All attendees of eBay’s user conference were given special invitations to attend Google’s Checkout Freedom Party, for free food, free drinks, and free massages.
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Looking to cater to a more international audience in your advertising? You might want to do post-by-post targetting of key search terms from other countries. The Google International Zeitgeist presents popular queries by major country (right now, they’re running a bit behind, and are showing August’s data). My suggestion? If you’re intending to cater to an international audience that does not speak English, natively, then prepare to provide a translation in your article. Place an anchor at the translation, and then place the line “This article, translated into language“, at the top of the article, linking to the translation anchor. Then, place the English translation first.
Go check out the Google International Zeitgeist for information on who is searching for what, from where. You’ll be surprised.
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Unless you’re brand new, or have been hiding under a rock, you know that Google’s AdSense program allows you to track your ad unit performance by using channels. In other words, you can assign specific names to specific ad units, so that you know where on your site they are, and which are getting the best CTR (Click-Through Rates). Unfortunately a lot of people aren’t very intuitive in their channel naming scheme, and often forget what they’re calling a particular channel, or have so many channels
they don’t know what to do with them.
Welcome to a brief primer on my version of a channel naming scheme…
Where I come from: I use AdSense… a lot. I run four blogs, one forum site, a few single-page AdSense pages, and a website specifically designed to make money via AdSense and affiliate links. I’ve been with AdSense since early 2005, most of that in the blogging arena. I’ve learned a lot since I started, and have spent a lot of time playing around to get the most out of what AdSense offers.
How I do things: My naming scheme is very, very simple (yet the explanation is a bit complex, heh)…
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I’ve been doing some editing of the ad units on this blog, and am attempting to put my BlogAds strip in place of my AdSense skyscraper on the sidebar, instead of displaying PSAs. So, I did what anyone would have done, and inserted the appropriate URL in the google_alternate_ad_url property.
It appears, however, that this is not working. The ad unit does not display the alternate url, however. The unit simply displaying nothing – a transparent area.
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I mentioned, recently, that Google AdSense Support had sent me a compliance warning. The reason was wording of a specific paragraph that encouraged users to click on a specific advertisement. The ad on which I encouraged clicks was a BlogAds advertisement, and was not affiliated with Google’s AdSense in any way.
When I responded to the compliance notice, letting them know I fixed the issue, I asked if it was permissible to single out and mention clicking on specific ads that were not a part of Google’s AdSense program. Google responded:
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Hey, folks. It appears that the AdSense team is doing random compliancy checks. I received an e-mail from them, earlier today:
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It appears that Google finally got around to making it easier to understand the reporting overview.
Previously, when one looked at the overview screen, one was presented with the totals for each type of product (AdSense for Content, AdSense for Search, or Referrals), and a link to “Channels”. Clicking on the “Channels” link revealed all channels, in no particular order, with no way to sort the list.
Now, AdSense reporting overview shows total information for each product, along with a “Top channels” link. Clicking the “Top channels” link, reveals only those channels which have had activity within the specified time frame, making it much easier to see – at a glance – which ad units are performing well, and which are not performing at all.
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In an attempt to play with my knowledge of AdSense, Chitika, and SEO, I am creating a series of single page sites. Essentially, information sites, design to provide basic information and provide links to purchase products, online.
Primarily, I will be using AdSense and Chitika. If one does not perform well, it will be removed and replaced. As you can see, I am also using Amazon.com. I don’t know how well my amazon link will do… we’ll see.
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JenSense has a post with some pretty conclusive evidence that the Mediapartners bot (also known as the AdSense Bot) has been indexing the pages it has crawled into the main Google search index.
According to the Google AdSense Terms of Service:
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First off, let me apologize for being gone for so long. There are a lot of things going on in my personal life that I don’t talk about on here. From time to time, they effect me in ways that cause me to drop off the face of the Internet for a week or two. Let’s just say that there are some things I’m trying to work out and take care of. Hence the reason I was looking (and continue to look for) guest bloggers (fyre@fyreplace.com if interested).
So, let’s get down to business. For starters, the Official AdSense Blog has an entry entitled “Earnings: Your Questions Answered“. Many of us will think that everyone should know the answers to the questions presented in the post, but for an AdSense beginner, they are asked fairly often.
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