eBay, in a startling, unforeseen move, pulled their entire advertising budget from Google’s U.S. network. eBay ads will no longer be shown in Google’s AdSense program. It us unknown how this will effect AdSense publisher earnings.
The removal of all eBay advertising from Google began when Google attempted to crash eBay’s user conference, in Boston, this week. eBay is holding their annual user conference, this week, in Boston. Google, in an effort to promote their Google Checkout program, unveiled plans for the Google Checkout Freedom Party. The event was intended to try to convince eBay – via lobby from eBay users – to start accepting Google’s Checkout, a direct rival of eBay-owned PayPal (eBay has banned Google Checkout from their system, stating that it has yet to prove itself in fraud protection). All attendees of eBay’s user conference were given special invitations to attend Google’s Checkout Freedom Party, for free food, free drinks, and free massages.
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Looking to cater to a more international audience in your advertising? You might want to do post-by-post targetting of key search terms from other countries. The Google International Zeitgeist presents popular queries by major country (right now, they’re running a bit behind, and are showing August’s data). My suggestion? If you’re intending to cater to an international audience that does not speak English, natively, then prepare to provide a translation in your article. Place an anchor at the translation, and then place the line “This article, translated into language“, at the top of the article, linking to the translation anchor. Then, place the English translation first.
Go check out the Google International Zeitgeist for information on who is searching for what, from where. You’ll be surprised.
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JenSense has a post with some pretty conclusive evidence that the Mediapartners bot (also known as the AdSense Bot) has been indexing the pages it has crawled into the main Google search index.
According to the Google AdSense Terms of Service:
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Ian Rogers has written a very nice paper, explaining Google’s page rank system. He includes the formulas, as well as real-world examples, explaining how things break down. Someone who read over this document several times, and spent a good while working it out on paper, could probably come up with an excellent – and “legal” – method to dramatically increase their page rank.
…and within a month Google would figure it out and compensate…
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It’s been a busy couple of days for Google. They’ve made a couple of changes with AdSense.
First, they have brought back the old style single-page AdSense code generator. When going to AdSense Setup, and selectiong AdSense for Content, you now have the option of using the wizard, or the single-page method.
Secondly, AdSense had changed the reporting of the CTR amounts to two decimal places. It’s a smal change, but it allows you a better grasp of the true CTR. Although programs like the AdSense notifier, etc… will still round up, meaning your 1.57% will display as 1.6%.
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I’m sure most of you have heard of the Official Google Blog SNAFU. On the 27th, the Google Blog went offline for a while. Google reported the following, once they brought it back online:
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Google’s indexing of my domain is being very fickle, lately. I wonder if it’s the same for everyone?
Recently, I reported that Google had dropped 54 pages from its index, and 277 back links. I then updated showing a decline in pages indexed, but a recoup of back links.
I’ve been checking my stats on this issue, over the past sixteen days (since originally reporting it), and have discovered an amusing trend. Google is very fickle. The graphs will help explain this.
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I use a small service called the Eh List, to track my Google, Yahoo, and Technorati indexing. I am updated, daily, as to the number of pages in my site that Google indexes, the number of back links, and the number of links from blogs.
Over the past few days, I’ve noticed a disturbing trend…
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According to articles at Wired Magazine, and the Search Engine Watch Blog, Google is to settle a click fraud lawsuit for some $90 million (USD).
The settlement applies to any advertiser showing fraudulent charges back to 1992. Advertisers will be eligible for an account credit than can be used towards future Google ads. Unfortunately, the total value of credit available will be less than the proffered $90 million, as Google must pay for attorneys fees for the plaintiff (Lane’s Gifts and Collectibles). Yahoo is also named in the suit, although they have voiced their intention to fight the charges, rather than settle.
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For the past half hour, any time I go to post a comment to any entry on a blogger blog, I get the following error:
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